Aha is an Indian subscription video-on-demand and over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group. The service was soft-launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).
Allu Aravind revealed that he was enamored with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur heads the platform.
After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the filmmakers who worked on ”aha Originals” attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador.
The platform has acquired one million subscribers within a year of its launch, and by July 2021, it has over 1.5-million paid subscribers and 40 million plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.
In August 2021, aha launched aha kids, a sub-brand focusing on children’s programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi.
|Type of business||Streaming media|
|Type of site||Video on demand, Streaming media|
|Available in||Telugu, Tamil|
|Founded||February 8, 2020|
|Headquarters||Hyderabad, Telangana, India|
|Country of origin||India|
|Owner||Geetha Arts, My Home Group|
|Products||Streaming media, Video on demand, Digital distribution|
|Services||On-demand video streaming|
|Parent||Arha Media & Broadcasting Private Limited|
|Users||1.5 Million (paid; as of November 2021)|
|Launched||March 25, 2020; 2 years ago.|
Aha 2.0 was launched in November 2021 on a cloud-native platform from Firstlight Media. The Tamil language version of Aha was launched in February 2022.
The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. Masti’s created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.
The talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020. Aha has planning to offer over 50 original shows for the year 2021.
Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows.