Amazon launch live blog: Alexa, Ring, Echo, Fire and more gadgets are launching soon By Tom Bedford last updated 28 September 22 Amazon is expected to unveil lots of new gadgets soon, with a big launch event coming Wednesday.


Ring Stick Up Cam

(Image credit: Ring)

Ring products are obviously the other big thing we’re all-but guaranteed to see, given that Amazon put it right in the name of the event. The last Ring Video Doorbells came out in 2021, so it’s possible that Amazon has an update for us there – although last year the focus really seemed to be on making them cheaper rather than adding new features, and the company achieved that well with the Ring Video Doorbell Wired. But still, it’s possible there’ll be replacement for the Ring Video Doorbell 4.

But Ring has other products too, and maybe that’s where we’ll see some expansion. The Ring Stick Up Cam (picture above) was announced in 2019, for example, so maybe we might some some new security camera options. Or maybe a new version or add-on for the Ring Alarm system.

Maybe we’ll hear more about the Ring Always Home drone camera, which remains invite-only, despite being unveiled a year ago.

(Image credit: Amazon)

Let’s start with Echos. Amazon hasn’t confirmed any specific devices that are coming at this event, but based on it being an “Alexa and Ring” event, we can probably take a wild guess and get pretty close.

Echos look doubly likely because it’s been two years since they were last updated, at a fall 2020 event. Amazon unveiled the Echo 4th Gen and Echo Dot 4th Gen together, both sporting a new rounder design.

This came one year after the Echo 3rd Gen was revealed, so a two-year gap is actually slightly longer than expected. Although there aren’t a lot of obvious things to fix and improve at this point – we surely expect better audio quality, and some improvements to Alexa itself, but where else will Amazon go?

Self-calibrating sound for the environment, perhaps? More advanced on-device processing so less stuff needs to go to the cloud? A return to a subtler design? All these seem likely, but Amazon is also good at adding surprises…

Welcome to our Amazon September launch event live blog!

If you’re reading this when it’s been posted, there’s still half a day until the Amazon event kicks off, so you don’t need to start scrambling to find the live stream link just yet. In fact, at the time of writing this post, one isn’t even available online yet.

But perhaps it’s worth telling your speaker ‘Alexa, set an alarm for [whenever the event is in your time zone]’ so you don’t miss it.

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